Chi-Chi’s FASHION

Established in 2004, Chi-Chi's and Blush offer casual and occasion wear, from high street affordable fashions through to top quality ‘layered look’ outfits for women who appreciate quality.

Chi-Chi's owner, Cristina Wildsmith has a very hands on approach to the business and is always there to offer a personalised shopping experience. Surprisingly, she is a graduate engineer, coming to England from her native Chile in 1975. She loves to be with customers and to work with them to get the best outfit for ‘look and comfort’ for them. Cristina took her love of clothing from her mother, who was a dress designer in Chile.

Daniella, Cristina’s daughter, has a stake in the business. She started Blush in 2007, a boutique, which looks after those who want the best of current fashions at a very affordable price.

Above all, customer service is the top priority, along with real value for money.

The two businesses operate side by side in the adjoining units 16 and 17. There you will find a wide range of labels, including Masai, Sahara, and many others.

The boutique is well known for its Charity Fashions shows. These take place at the Forge 3 or 4 times a year. As well as showing the latest season’s collection, these shows have raised thousands of pounds for good causes throughout our area. Cristina says that every penny raised goes to the Charity and she could not do it, without the help of her customers who give her so much assistance and of course are models!